ESG in Practice: What It Actually Means on the Ground in East Africa
Ydenpraet ESG Team28 February 2024
The Problem With Imported Frameworks
Most ESG frameworks were designed with OECD economies in mind. They assume mature regulatory infrastructure, formal employment markets, and access to environmental data. This does not mean ESG cannot be applied — it means it must be adapted.
Our Three-Layer Approach
Layer 1: Context-First Assessment — Before applying any scoring methodology, we conduct a contextual baseline.
Layer 2: Progress-Based Measurement — We measure trajectory, not absolute compliance.
Layer 3: Community Integration — A business that generates profit but destroys community trust is not sustainable.